Example data from a made-up site, Northwoods Decks.

Northwoods Decks

In the last 30 days, among the visitors these filters leave, 42 visitors came and 0 reached out.

Visitors: 42; none the 30 days before
Reached out: 0; no forms or taps yet
Finish rate: not enough yet; nobody started a form yet
Pageviews: 46; none the 30 days before
Bounce rate: 88%; 88% of 42 visits saw one page and did nothing we count
Visit duration: not enough yet: 0 visits with a reading, and it needs 30

Between 0 and 4 visitors a day, highest on Oct 2. Oct 27 is today, so far. Use the left and right arrow keys to read each day.

Where visitors came from

Sources, last 30 days, filtered. The bar is each row’s share of visitors.
Source	Visitors
Remove the filter: Google ads	42100.0%

Pages

Pages, last 30 days, filtered. The bar is each row’s share of visitors.
Page	Visitors
Filter by Home	42100.0%
Filter by Services	37.1%
Filter by Gallery	12.3%

Devices, browsers and systems

Devices, last 30 days, filtered. The bar is each row’s share of visitors.
Device	Visitors
Filter by Desktop	1842.8%
Filter by Phone	1842.8%
Filter by Tablet	614.2%

Where visitors are

Cities, last 30 days, filtered. The bar is each row’s share of visitors.
City	Visitors
Remove the filter: St. Paul	42100.0%

Reached out

Who reached out, last 30 days, filtered: each form, tap and event. The bar is each row's share of visitors.
Form, tap or event	People	Rate
Sign-ups · not counted as reaching out
Filter by Newsletterevery page	1	2.3%

Contact form · /contactSaw it 0Started 0Sent 0Finish rate – (fewer than 30 started)

Contact form, step by step, last 30 days, filtered. Each step: the people who reached it, who stopped there, and who got an error there.
Step	Stopped here	Errors
Saw the form
Started
Your name	0	0
Your email	0	0
Phone	0	0
Your message	0	0
Sent

Found on your site’s pages, with nothing to set up. A form counts when your site shows it was sent: here, the form replaced, with no error. Phone and email taps count when tapped. Rate is people ÷ the period’s 42 visitors, rounded down.

Nobody has reached out yet.Each of your site's forms, and every tap on your phone number or email, will show here.