Example data from a made-up site, Northwoods Decks.

Northwoods Decks

In the last 7 days, among the visitors these filters leave, 5 visitors came and 1 reached out.

Visitors: 5; up from 3 in the 7 days before
Reached out: 1; 1 email tap
Finish rate: not enough yet; nobody started a form yet
Pageviews: 10; up from 8 in the 7 days before
Bounce rate: not enough yet: 5 visits, and it needs 30
Visit duration: not enough yet: 0 visits with a reading, and it needs 30

Between 0 and 2 visitors a day, highest on Oct 25. Oct 27 is today, so far. Use the left and right arrow keys to read each day.

Where visitors came from

Sources, last 7 days, filtered. The bar is each row’s share of visitors.
Source	Visitors
Filter by Google	360.0%
Filter by Direct	120.0%
Filter by Facebook	120.0%

Pages

Pages, last 7 days, filtered. The bar is each row’s share of visitors.
Page	Visitors
Remove the filter: Composite vs cedar	5100.0%
Filter by Contact	240.0%
Filter by Home	120.0%
Filter by Gallery	120.0%
Filter by Services	120.0%

Devices, browsers and systems

Devices, last 7 days, filtered. The bar is each row’s share of visitors.
Device	Visitors
Filter by Desktop	360.0%
Filter by Phone	240.0%

Where visitors are

Cities, last 7 days, filtered. The bar is each row’s share of visitors.
City	Visitors
Remove the filter: Toronto	5100.0%

Reached out

Who reached out, last 7 days, filtered: each form, tap and event. The bar is each row's share of visitors.
Form, tap or event	People	Rate
Filter by Email tap	1	–

Contact form · /contactSaw it 2Started 0Sent 0Finish rate – (fewer than 30 started)

Contact form, step by step, last 7 days, filtered. Each step: the people who reached it, who stopped there, and who got an error there.
Step	Reached	Stopped here	Errors
Saw the form	2
Started	0
Your name	0	0	0
Your email	0	0	0
Phone	0	0	0
Your message	0	0	0
Sent	0

Found on your site’s pages, with nothing to set up. A form counts when your site shows it was sent. Phone and email taps count when tapped. Rate is people ÷ the period’s 5 visitors, rounded down.

Nobody has reached out yet.Each of your site's forms, and every tap on your phone number or email, will show here.