Example data from a made-up site, Northwoods Decks.

Northwoods Decks

Since Aug 1, among the visitors these filters leave, 12 visitors came and 12 reached out.

Visitors: 12; no earlier 12 months to compare yet
Reached out: 12; 12 phone taps
Finish rate: not enough yet; nobody started a form yet
Pageviews: 35; no earlier 12 months to compare yet
Bounce rate: not enough yet: 13 visits, and it needs 30
Visit duration: not enough yet: 0 visits with a reading, and it needs 30

Between 0 and 3 visitors a week, highest in the week of Sep 17. The week of Oct 22 is still going. Use the left and right arrow keys to read each week.

Where visitors came from

Sources, last 12 months, filtered. The bar is each row’s share of visitors.
Source	Visitors
Filter by Google	650.0%
Filter by Direct	433.3%
Filter by Facebook ads	18.3%
Filter by yelp.com	18.3%

Pages

Pages, last 12 months, filtered. The bar is each row’s share of visitors.
Page	Visitors
Filter by Gallery	1083.3%
Filter by Home	866.6%
Filter by Services	758.3%
Filter by Decks	216.6%
Filter by Contact	18.3%
Filter by Railings	18.3%

Devices, browsers and systems

Devices, last 12 months, filtered. The bar is each row’s share of visitors.
Device	Visitors
Filter by Phone	866.6%
Filter by Desktop	433.3%

Where visitors are

Cities, last 12 months, filtered. The bar is each row’s share of visitors.
City	Visitors
Remove the filter: Toronto	12100.0%

Reached out

Who reached out, last 12 months, filtered: each form, tap and event. The bar is each row's share of visitors.
Form, tap or event	People	Rate
Remove the filter: Phone tap	12	–
Filter by Email tap	1	–

Contact form · /contactSaw it 1Started 0Sent 0Finish rate – (fewer than 30 started)

Contact form, step by step, last 12 months, filtered. Each step: the people who reached it, who stopped there, and who got an error there.
Step	Reached	Stopped here	Errors
Saw the form	1
Started	0
Your name	0	0	0
Your email	0	0	0
Phone	0	0	0
Your message	0	0	0
Sent	0

Found on your site’s pages, with nothing to set up. A form counts when your site shows it was sent. Phone and email taps count when tapped. Rate is people ÷ the period’s 12 visitors, rounded down.

Nobody has reached out yet.Each of your site's forms, and every tap on your phone number or email, will show here.