Example data from a made-up site, Northwoods Decks.

Northwoods Decks

Since Aug 1, among the visitors these filters leave, 25 visitors came and 25 reached out.

Visitors: 25; no earlier 12 months to compare yet
Reached out: 25; 25 forms sent
Finish rate: not enough yet; 25 of 25 who started sent it; a rate needs 30 who started
Pageviews: 72; no earlier 12 months to compare yet
Bounce rate: not enough yet: 25 visits, and it needs 30
Visit duration: not enough yet: 0 visits with a reading, and it needs 30

Between 0 and 4 visitors a week, highest in the week of Aug 6. The week of Oct 22 is still going. Use the left and right arrow keys to read each week.

Where visitors came from

Sources, last 12 months, filtered. The bar is each row’s share of visitors.
Source	Visitors
Filter by Google	2392.0%
Filter by Direct	14.0%
Filter by DuckDuckGo	14.0%

Pages

Pages, last 12 months, filtered. The bar is each row’s share of visitors.
Page	Visitors
Filter by Quote	25100.0%
Filter by Gallery	2496.0%
Filter by Home	2392.0%

Devices, browsers and systems

Devices, last 12 months, filtered. The bar is each row’s share of visitors.
Device	Visitors
Remove the filter: Desktop	25100.0%

Where visitors are

Cities, last 12 months, filtered. The bar is each row’s share of visitors.
City	Visitors
Filter by Minneapolis	936.0%
Other	1664.0%

Reached out

Who reached out, last 12 months, filtered: each form, tap and event. The bar is each row's share of visitors.
Form, tap or event	People	Rate
Remove the filter: Get a quote/quote	25	–

Contact form · /contactSaw it 0Started 0Sent 0Finish rate – (fewer than 30 started)

Contact form, step by step, last 12 months, filtered. Each step: the people who reached it, who stopped there, and who got an error there.
Step	Stopped here	Errors
Saw the form
Started
Your name	0	0
Your email	0	0
Phone	0	0
Your message	0	0
Sent

Found on your site’s pages, with nothing to set up. A form counts when your site shows it was sent: here, WPForms’s own sign. Phone and email taps count when tapped. Rate is people ÷ the period’s 25 visitors, rounded down.

Nobody has reached out yet.Each of your site's forms, and every tap on your phone number or email, will show here.