Example data from a made-up site, Northwoods Decks.

Northwoods Decks

In the last 30 days, among the visitors these filters leave, 12 visitors came and 12 reached out.

Visitors: 12; down from 14 in the 30 days before
Reached out: 12; 12 forms sent
Finish rate: not enough yet; 12 of 12 who started sent it; a rate needs 30 who started
Pageviews: 36; down from 42 in the 30 days before
Bounce rate: not enough yet: 12 visits, and it needs 30
Visit duration: not enough yet: 0 visits with a reading, and it needs 30

Between 0 and 2 visitors a day, highest on Oct 14. Oct 28 is today, so far. Use the left and right arrow keys to read each day.

Where visitors came from

Sources, last 30 days, filtered. The bar is each row’s share of visitors.
Source	Visitors
Filter by Google	12100.0%

Pages

Pages, last 30 days, filtered. The bar is each row’s share of visitors.
Page	Visitors
Remove the filter: Home	12100.0%
Filter by Gallery	12100.0%
Filter by Quote	12100.0%

Devices, browsers and systems

Devices, last 30 days, filtered. The bar is each row’s share of visitors.
Device	Visitors
Remove the filter: Phone	12100.0%

Where visitors are

Cities, last 30 days, filtered. The bar is each row’s share of visitors.
City	Visitors
Other	12100.0%

Reached out

Who reached out, last 30 days, filtered: each form, tap and event. The bar is each row's share of visitors.
Form, tap or event	People	Rate
Remove the filter: Get a quote/quote	12	–
Sign-ups · not counted as reaching out
Filter by Newsletterevery page	1	–

Contact form · /contactSaw it 0Started 0Sent 0Finish rate – (fewer than 30 started)

Contact form, step by step, last 30 days, filtered. Each step: the people who reached it, who stopped there, and who got an error there.
Step	Stopped here	Errors
Saw the form
Started
Your name	0	0
Your email	0	0
Phone	0	0
Your message	0	0
Sent

Found on your site’s pages, with nothing to set up. A form counts when your site shows it was sent: here, WPForms’s own sign. Phone and email taps count when tapped. Rate is people ÷ the period’s 12 visitors, rounded down.

Nobody has reached out yet.Each of your site's forms, and every tap on your phone number or email, will show here.