Example data from a made-up site, Northwoods Decks.

Northwoods Decks

In the last 30 days, among the visitors these filters leave, 26 visitors came and 26 reached out.

Visitors: 26; up from 16 in the 30 days before
Reached out: 26; 1 form sent, 25 phone taps
Finish rate: not enough yet; 2 of 2 who started sent it; a rate needs 30 who started
Pageviews: 68; up from 49 in the 30 days before
Bounce rate: not enough yet: 27 visits, and it needs 30
Visit duration: not enough yet: 0 visits with a reading, and it needs 30

Between 0 and 4 visitors a day, highest on Oct 1. Oct 27 is today, so far. Use the left and right arrow keys to read each day.

Where visitors came from

Sources, last 30 days, filtered. The bar is each row’s share of visitors.
Source	Visitors
Filter by Google	1661.5%
Filter by Facebook ads	415.3%
Filter by Direct	311.5%
Filter by Facebook	13.8%
Filter by Nextdoor	13.8%
Filter by yelp.com	13.8%

Pages

Pages, last 30 days, filtered. The bar is each row’s share of visitors.
Page	Visitors
Remove the filter: Gallery	26100.0%
Filter by Home	1869.2%
Filter by Services	415.3%
Filter by Decks	415.3%
Filter by About	311.5%
Filter by Contact	311.5%
Filter by Railings	311.5%
Filter by Composite vs cedar	13.8%

Devices, browsers and systems

Devices, last 30 days, filtered. The bar is each row’s share of visitors.
Device	Visitors
Remove the filter: Phone	26100.0%

Where visitors are

Cities, last 30 days, filtered. The bar is each row’s share of visitors.
City	Visitors
Filter by Minneapolis	830.7%
Filter by St. Paul	726.9%
Other	1142.3%

Reached out

Who reached out, last 30 days, filtered: each form, tap and event. The bar is each row's share of visitors.
Form, tap or event	People	Rate
Filter by Contact form/contact	2	–
Remove the filter: Phone tap	26	–
Sign-ups · not counted as reaching out
Filter by Newsletterevery page	2	–

Contact form · /contactSaw it 4Started 2Sent 2Finish rate – (fewer than 30 started)

Contact form, step by step, last 30 days, filtered. Each step: the people who reached it, who stopped there, and who got an error there.
Step	Reached	Stopped here	Errors
Saw the form	4
Started	2
Your name	2	0	0
Your email	2	0	0
Phone	2	0	0
Your message	2	0	0
Sent	2

Found on your site’s pages, with nothing to set up. A form counts when your site shows it was sent: here, Contact Form 7’s own sign. Phone and email taps count when tapped. Rate is people ÷ the period’s 26 visitors, rounded down.

Nobody has reached out yet.Each of your site's forms, and every tap on your phone number or email, will show here.