Example data from a made-up site, Northwoods Decks.

Northwoods Decks

In the last 7 days, among the visitors these filters leave, 9 visitors came and 0 reached out.

Visitors: 9; up from 5 in the 7 days before
Reached out: 0; no forms or taps yet
Finish rate: not enough yet; 1 of 2 who started sent it; a rate needs 30 who started
Pageviews: 24; up from 14 in the 7 days before
Bounce rate: not enough yet: 10 visits, and it needs 30
Visit duration: not enough yet: 0 visits with a reading, and it needs 30

Between 0 and 4 visitors a day, highest on Oct 22. Oct 27 is today, so far. Use the left and right arrow keys to read each day.

Where visitors came from

Sources, last 7 days, filtered. The bar is each row’s share of visitors.
Source	Visitors
Remove the filter: Instagram	9100.0%

Pages

Pages, last 7 days, filtered. The bar is each row’s share of visitors.
Page	Visitors
Filter by Home	777.7%
Filter by Decks	444.4%
Filter by Contact	333.3%
Filter by Services	333.3%
Filter by Gallery	222.2%
Filter by Quote	111.1%

Devices, browsers and systems

Devices, last 7 days, filtered. The bar is each row’s share of visitors.
Device	Visitors
Remove the filter: Phone	9100.0%

Where visitors are

Cities, last 7 days, filtered. The bar is each row’s share of visitors.
City	Visitors
Other	9100.0%

Reached out

Who reached out, last 7 days, filtered: each form, tap and event. The bar is each row's share of visitors.
Form, tap or event	People	Rate
Filter by Contact form/contact	1	–

Contact form · /contactSaw it 3Started 2Sent 1Finish rate – (fewer than 30 started)

Contact form, step by step, last 7 days, filtered. Each step: the people who reached it, who stopped there, and who got an error there.
Step	Reached	Stopped here	Errors
Saw the form	3
Started	2
Your name	2	0	0
Your email	2	0	0
Phone	2	1	0
Your message	1	0	0
Sent	1

Found on your site’s pages, with nothing to set up. A form counts when your site shows it was sent: here, Contact Form 7’s own sign. Phone and email taps count when tapped. Rate is people ÷ the period’s 9 visitors, rounded down.

Nobody has reached out yet.Each of your site's forms, and every tap on your phone number or email, will show here.