Example data from a made-up site, Northwoods Decks.

Northwoods Decks

In the last 7 days, among the visitors these filters leave, 10 visitors came and 1 reached out.

Visitors: 10; none the 7 days before
Reached out: 1; 1 form sent
Finish rate: not enough yet; 1 of 1 who started sent it; a rate needs 30 who started
Pageviews: 27; none the 7 days before
Bounce rate: not enough yet: 10 visits, and it needs 30
Visit duration: not enough yet: 10 visits with a reading, and it needs 30

Between 0 and 10 visitors a day, highest on Oct 27. Oct 28 is today, so far. Use the left and right arrow keys to read each day.

Where visitors came from

Sources, last 7 days, filtered. The bar is each row’s share of visitors.
Source	Visitors
Remove the filter: https://www.google.com/	10100.0%

Pages

Pages, last 7 days, filtered. The bar is each row’s share of visitors.
Page	Visitors
Filter by Home	660.0%
Filter by Gallery	440.0%
Filter by Contact	330.0%
Filter by Quote	330.0%
Filter by Services	330.0%
Filter by Composite vs cedar	110.0%
Filter by Deck stain guide	110.0%
Filter by Decks	110.0%

Devices, browsers and systems

Devices, last 7 days, filtered. The bar is each row’s share of visitors.
Device	Visitors
Remove the filter: Phone	10100.0%

Where visitors are

Cities, last 7 days, filtered. The bar is each row’s share of visitors.
City	Visitors
Other	10100.0%

Reached out

Who reached out, last 7 days, filtered: each form, tap and event. The bar is each row's share of visitors.
Form, tap or event	People	Rate
Filter by Get a quote/quote	1	–

Contact form · /contactSaw it 3Started 0Sent 0Finish rate – (fewer than 30 started)

Contact form, step by step, last 7 days, filtered. Each step: the people who reached it, who stopped there, and who got an error there.
Step	Reached	Stopped here	Errors
Saw the form	3
Started	0
Your name	0	0	0
Your email	0	0	0
Phone	0	0	0
Your message	0	0	0
Sent	0

Found on your site’s pages, with nothing to set up. A form counts when your site shows it was sent: here, WPForms’s own sign. Phone and email taps count when tapped. Rate is people ÷ the period’s 10 visitors, rounded down.

Nobody has reached out yet.Each of your site's forms, and every tap on your phone number or email, will show here.