Example data from a made-up site, Northwoods Decks.

Northwoods Decks

Since Jul 31, among the visitors these filters leave, 18 visitors came and 18 reached out.

Visitors: 18; no earlier 12 months to compare yet
Reached out: 18; 18 phone taps
Finish rate: not enough yet; 3 of 5 who started sent it; a rate needs 30 who started
Pageviews: 60; no earlier 12 months to compare yet
Bounce rate: not enough yet: 21 visits, and it needs 30
Visit duration: not enough yet: 0 visits with a reading, and it needs 30

Between 0 and 2 visitors a week, highest in the week of Jul 29. The week of Oct 21 is still going. Use the left and right arrow keys to read each week.

Where visitors came from

Sources, last 12 months, filtered. The bar is each row’s share of visitors.
Source	Visitors
Filter by Direct	950.0%
Filter by Google	738.8%
Filter by Facebook ads	211.1%

Pages

Pages, last 12 months, filtered. The bar is each row’s share of visitors.
Page	Visitors
Remove the filter: Contact	18100.0%
Filter by Home	1055.5%
Filter by Gallery	1055.5%
Filter by Services	633.3%
Filter by Decks	316.6%
Filter by Railings	316.6%
Filter by Quote	211.1%
Filter by About	15.5%
Filter by Composite vs cedar	15.5%

Devices, browsers and systems

Devices, last 12 months, filtered. The bar is each row’s share of visitors.
Device	Visitors
Filter by Phone	1372.2%
Filter by Desktop	422.2%
Filter by Tablet	15.5%

Where visitors are

Cities, last 12 months, filtered. The bar is each row’s share of visitors.
City	Visitors
Filter by St. Paul	738.8%
Other	1161.1%

Reached out

Who reached out, last 12 months, filtered: each form, tap and event. The bar is each row's share of visitors.
Form, tap or event	People	Rate
Filter by Contact form/contact	3	–
Remove the filter: Phone tap	18	–
Sign-ups · not counted as reaching out
Filter by Newsletterevery page	1	–

Contact form · /contactSaw it 18Started 5Sent 3Finish rate – (fewer than 30 started)

Contact form, step by step, last 12 months, filtered. Each step: the people who reached it, who stopped there, and who got an error there.
Step	Reached	Stopped here	Errors
Saw the form	18
Started	5
Your name	5	1	0
Your email	4	1	0
Phone	3	0	0
Your message	3	0	0
Sent	3

Found on your site’s pages, with nothing to set up. A form counts when your site shows it was sent: here, Contact Form 7’s own sign. Phone and email taps count when tapped. Rate is people ÷ the period’s 18 visitors, rounded down.

Nobody has reached out yet.Each of your site's forms, and every tap on your phone number or email, will show here.