Example data from a made-up site, Northwoods Decks.

Northwoods Decks

Since Aug 1, among the visitors these filters leave, 44 visitors came and 44 reached out.

Visitors: 44; no earlier 12 months to compare yet
Reached out: 44; 44 phone taps
Finish rate: not enough yet; 3 of 4 who started sent it; a rate needs 30 who started
Pageviews: 118; no earlier 12 months to compare yet
Bounce rate: 2%; 2% of 47 visits saw one page and did nothing we count
Visit duration: not enough yet: 0 visits with a reading, and it needs 30

Between 1 and 6 visitors a week, highest in the week of Oct 15. The week of Oct 22 is still going. Use the left and right arrow keys to read each week.

Where visitors came from

Sources, last 12 months, filtered. The bar is each row’s share of visitors.
Source	Visitors
Remove the filter: Direct	44100.0%

Pages

Pages, last 12 months, filtered. The bar is each row’s share of visitors.
Page	Visitors
Filter by Gallery	2863.6%
Filter by Home	2659.0%
Filter by Services	1329.5%
Filter by Contact	920.4%
Filter by About	715.9%
Filter by Quote	613.6%
Filter by Railings	511.3%
Filter by Composite vs cedar	49.0%
Filter by Decks	36.8%

Devices, browsers and systems

Devices, last 12 months, filtered. The bar is each row’s share of visitors.
Device	Visitors
Filter by Phone	2454.5%
Filter by Desktop	1636.3%
Filter by Tablet	49.0%

Where visitors are

Cities, last 12 months, filtered. The bar is each row’s share of visitors.
City	Visitors
Filter by Minneapolis	1022.7%
Filter by St. Paul	1022.7%
Filter by Hudson	613.6%
Other	1840.9%

Reached out

Who reached out, last 12 months, filtered: each form, tap and event. The bar is each row's share of visitors.
Form, tap or event	People	Rate
Filter by Contact form/contact	2	4.5%
Filter by Get a quote/quote	1	2.2%
Remove the filter: Phone tap	44	100.0%
Sign-ups · not counted as reaching out
Filter by Newsletterevery page	2	4.5%

Contact form · /contactSaw it 9Started 3Sent 2Finish rate – (fewer than 30 started)

Contact form, step by step, last 12 months, filtered. Each step: the people who reached it, who stopped there, and who got an error there.
Step	Reached	Stopped here	Errors
Saw the form	9
Started	3
Your name	3	0	0
Your email	3	1	0
Phone	2	0	0
Your message	2	0	0
Sent	2

Found on your site’s pages, with nothing to set up. A form counts when your site shows it was sent: here, Contact Form 7’s own sign. Phone and email taps count when tapped. Rate is people ÷ the period’s 44 visitors, rounded down.

Nobody has reached out yet.Each of your site's forms, and every tap on your phone number or email, will show here.