Guides
Plain answers to the questions site owners ask about privacy, traffic, speed and forms, with every fact linked to its source.
How to see where your website visitors come from
Referrers, campaign tags, search queries and why so much traffic shows up as Direct: what your analytics can see, and how to tag the links you control.
Updated October 22, 2026Read it: How to see where your website visitors come fromDo I need a cookie banner for website analytics?
It depends on what your analytics stores on visitors' devices and where they are. The rules in the US, the UK and the EU, in plain English.
Updated October 22, 2026Read it: Do I need a cookie banner for website analytics?Why is my website slow on phones?
Phones have slower processors and networks than the computer your site was built on. How to measure the gap, and the fixes that pay off most.
Updated October 22, 2026Read it: Why is my website slow on phones?How to tell if your contact form is working
A form can look fine and still lose messages to spam folders, email checks and CAPTCHAs. How to test it end to end, and how to keep watching it.
Updated October 22, 2026Read it: How to tell if your contact form is workingWhat is form abandonment, and what to do about it
What it means when people start a form and don't finish, how to measure it honestly, and what actually helps.
Updated October 18, 2026Read it: What is form abandonment, and what to do about it
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