Insights
Nodium marks the rows of your main page that something stands out on: a source, a page, a form or one of its fields, and under the chart, the whole site. Tap a mark for the insight in plain English, its numbers, a next step and how it was counted. Each comes from a written rule. No AI writes any of it.
Where they show
Every rule that has something to say puts its mark on the row it's about, once. The Monday email lists the most useful of them: where people are lost, then what goes with reaching out, then your site checks, then traffic, and within each the largest difference.
Why a rule stays quiet
Every rule has a minimum: below it, it says nothing rather than guess from a handful of visits. A new site has no marks for a while. When the rules had enough to go on and nothing stood out, there are no marks either.
The rules
| Rule | Says | Needs at least |
|---|---|---|
| Form stop | More people quit your contact form at “Phone” than at any other field. | 20 people who started the form. |
| Field errors | 12 people got an error on “Phone” in your contact form. | 20 people who went into the field. |
| Seen, not started | 300 saw your contact form; 9 started it. | 100 people who saw the form. |
| Finish rate by device | On phones 18.0% finish your contact form; on computers 41.0%. | 30 people who started the form on phones, and 30 on computers. |
| Weak source | Visitors from your Facebook ads reached out 0.6% of the time, against 2.5% across the site. | 100 visitors from the source. |
| Page lift | Visitors who looked at your Gallery were almost 4 times as likely to reach out. | 30 visitors who viewed the page, 30 who didn't, and 5 of its visitors who reached out afterwards. |
| Slow page that loses people | Your Services page takes 6.1 seconds to load on phones, and almost 7 in 10 phone visitors who start there don't view another page. | 30 phone visits that started on the page. |
| Hidden from Google | Your Gallery page tells Google not to list it, and it's one of your best pages for reaching out. | The page has reach-out data: at least 1 visitor who reached out after viewing it. |
| Form accessibility | A question in the form on your Contact page has no label a screen reader can announce. | Any field the check finds. |
| Broken link on a busy page | A link on your Gallery page is broken, and it's one of your 10 busiest pages. | The page is one of your 10 pages with the most visitors. |
| Search snippet missing | Your Railings page has no description for search results. | The page had at least 1 visitor in the period. |
| Traffic change | Visitors were up 25% on the 30 days before. | 50 visitors in each period, and a whole earlier period. |
| New source | New in the last 30 days: 304 visitors from Facebook ads. | 10 visitors from the source, and a whole earlier period. |
Each rule's full method, and exactly when it fires, is on How we count. The marks about slow pages, search snippets, broken links and form labels come from the weekly site checks, and each can be dismissed.